Are You Segmenting in Your Drip Email Campaigns?
I am a huge fan of segmenting your audience. The huge gain is that it affords you the opportunity to present messages that are more relevant for each segment and provide them with content more meaningful to them. The flip side of this is that you won't send them something irrelevant, which could make provide the wrong kind of click through: straight to the unsubscribe link. But once you've mastered segments and know who your customer is, don't forget to segment those email drip campaigns including your welcome and post-purchase series you've worked so hard to perfect.