Archives for project management

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4 Steps to E-Commerce Excellence

Being regimented in how you approach business tactics in e-commerce marketing and operations takes discipline. It's easy to get scattered and become reactive, but for the greatest impact to your business, apply a process to what you do every day.

I am a big believer in testing and a continuous improvement process that allows you to focus on the fundamentals, which logic dictates will matter the most. For an e-commerce site these fundamentals include the category and product pages, the shopping cart and checkout, fulfillment, and transactional communications with your customers. A failure in any of these areas will cost you sales, so use this approach to get the most value from them.

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Prioritize Your Way to Profit

Choose wisely.

They say that perfect is the enemy of good. By the same token, trying to do everything can prevent you from doing anything. In my experience, the most chaotic workplaces were the ones where prioritization wasn't a priority. The results aren't only dramatic; they are harmful to your business.

When you have a lot of ideas and many suggestions coming at you that all seem good, it is very tempting to do them all. But unless you have an army of people and a really impressive infrastructure, doing all of that is simply not good business. To win online, you need to choose your battles.

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The Way to Ensure You Finish Strong

I love the word "Done." Checking something off the list is rewarding. Even better, though, is finishing strong. And the enemy of a strong finish is a terrible start.

Kicking off a project isn't usually simple, but the way you kick it off is important to ensure the project goes well. As someone who has taken a lot of project management courses and with a lot of PM experience, I am a sucker for a good work breakdown structure. And as marketer, I am focused on goals. This background has me focused on goals. You need to know where you're going in order to get there, and the project kickoff defines this.

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